The Best Essential Tips for a Small Business Website Design - Bridging Technologies

Web Design & Analytics
Written By Fatuma M Saddy, November 21, 2022


WHY YOU NEED A BUSINESS WEBSITE

Are you a business owner?

Does this question buzz in your head “How to create a website for business?”

Thank God, you even have that question in mind.

The digital space is on a race.

If you don’t do it today, some other business will implement it tomorrow.

So, If you are a startup or small business that does not have a dedicated website, you are at risk to fall behind your competitors.

This is especially true if you are launching a new business.

To be successful, your company must be online.

A website is a digital home for your business online.

Customers will want to learn more about your company's products and services.

A dedicated website will assist them in doing so.

Considering that nearly 30% of small businesses do not have one, it's a good place to start.

In this article, we will discuss the essential tips for a small business website design.

We will point out the useful resources and examples, as well as why you should have one for your business

If you already have a website but want to redesign it.

This article will walk you through how to create a website for business, and what to put on a website for business purposes.

If you need a web design company to handle the tasks you may contact us today.

Read more: 4 Steps To Boost Your Website's Lead Generation Strategies In 2022

What makes a good website design

The design of your website is critical to your online marketing presence and digital marketing strategy.

Well-designed websites evoke professionalism.

Consider website design to be the same as creating a physical retail shop.

The outside of the building could be beautiful, but if no one knows where the entrance is, the design is ineffective.

Having lucid, consistent, and easy-to-find information on your site leads to customer loyalty.

A good site captures the attention of the customer and encourages them to stay longer and browse different pages until they find the information that they want.

While it may appear to be a simple task, creating an effective site requires careful planning and consideration.

Schedule a meeting today with Bridging Technologies to create well-designed websites for your businesses.

what make a good website design

Among the prominent things, you need to consider before creating a good website design are as follows:

  • How to create a website for business
  • What to put on a website for business
  • The small business website examples are available on the internet.

The above three points give you a roadmap on where to start your journey.

Request to be developed your site here with our team of experts.

Responsive Design

A modern website must be user-friendly so that all visitors can use and benefit from your content.

Responsive design is a web design and development technique that involves creating a site or system that responds to the size of a user's screen.

An approach that proposes that design and development should respond to the user's behavior and environment based on screen size, platform, and orientation.

With the explosion of tablet sales and smartphone device use, responsive design is critical to staying ahead of your competitors.

Responsive design allows you to stay ahead of the game.

As the demand for media-rich mobile internet and apps grows, several important implications must be addressed.

Make sure you choose Bridging Technologies since it’s the right web design company to escalate your digital presence in Tanzania.

Easy Navigation

A well-organized site keeps it clean and professional by removing unnecessary clutter.

Following a solid structure makes a site more accessible and user-friendly.

This means visitors will be able to better navigate your site and find the content they require.

If a user has to navigate your site to find what they're looking for, they might become frustrated and leave.

Depending on the size of your website, an intuitive navigation bar or mega menu is required.

A site's navigation should be simple.

As a general rule, make sure that everything a visitor might want is within three clicks of your homepage.

Another way to assess the usability of site navigation is to attempt to provide instructions on how to find something on the site.

Customer service representatives and assistants are frequently called upon to instruct customers on how to use a website.

Rethink your navigation if the instructions include multiple steps or are difficult to follow.

build a responsive design

Consider UX – User Experience

Your site should not only be visually appealing, but it should also be functional and usable.

This improves the user experience, giving your customers a reason to return.

Have you ever seen a website with a dark blue background and black text?

I don't think so, because it would be impossible to read and would deter visitors.

It is critical to test for accessibility regularly when designing and building your website.

Insert social platforms on your website

Almost all internet users use social media in some capacity.

Residents of many countries, for example, get a lot of their local news from social media sites.

Most of the sites today incorporate specific design principles to easily display information via the sharing of text posts, videos, or other content.

The goal is to provide a more seamless experience than traditional sites.

Thus adding social media links to your web, is a great way to gain more audience in your business.

Include clear CTA’s

A marketing website is incomplete without a call to action, and buttons that do not prompt users to take action are simply links.

Your site should also include calls to action that entice, compel, and direct visitors to click.

CTA buttons perform best when they correspond to the information on the page.

A "buy now" button, for example, makes sense on a product page, but a "contact us to learn more" button may be more appropriate on the "about us" page.

Similarly, a page listing customer reviews could include a link to the available plans and pricing.

While size, color, text, font, and white space are important factors in emphasizing a CTA, knowing where to position buttons on the page is also essential. Users will click away if this occurs, and opportunities will be lost.

Places to consider putting your CTA on the site.

  • Above the page/above the fold
  • Middle of the page
  • Bottom of the page
  • Footer

Begin by strategically positioning CTA buttons and analyzing user data with A/B testing and heat map tools.

Heat map tools can give out clear data where users engage mostly.

Avoid dead links on your site

Have you ever experienced a broken link on your website?

Look at the image below, this is how a broken page looks like

page not found

You might not like the experience.

These links are bad user experiences.

A broken link is a link on a website that no longer works due to one or more of the following problems:

  • The destination website has been relocated or is no longer available.
  • The web page owner has used an invalid URL for the link.
  • The linked web page exists, but it is inaccessible to users. Maybe the site was made private.

Though Google claims that 404 errors do not harm SEO, broken links can negatively affect your website's user experience.

Why business website design is important

why website design is important

What is the goal of your website?

Knowing your end goal will assist you in making the best design decisions to increase your chances of converting visitors.

For example, if you're attempting to build an e-commerce site, the purpose is to sell products.

As a result, your design should emphasize your products. Furthermore, the functionality of purchasing and checking out must be simple.

People used physical directories, such as the Yellow Pages, to find businesses thirty years ago. People nowadays, on the other hand, use search engines.

According to statistics, with 4.5 billion active internet users worldwide, it's very likely that your target market is online.

You might think you can get by with just a Facebook business page and a phone number. In reality, however, this is a quick way to fall behind the competition.

Learn more: 9 Proven Steps To Plan Your Best Digital Marketing Website Design In 2022

Creates brand consistency

Go the extra mile with your small business site to leave users with a lasting, positive impression.

Remember to keep your target audience in mind at all times, as well as the design's usability and brand identity.

Your site is a major representation of your company and a huge factor in its success it is up to you to take your website in the direction you want it to go.

To win customers' trust

Building customer trust is a customer-focused process that can benefit your business in a variety of ways.

Customer trust is essential because it can assist your company in attracting and retaining loyal customers.

Among the best ways to increase customer trust is to display positive customer reviews and testimonials.

You can post reviews and testimonials on your site, blog, or social media.

Positive feedback from real customers can boost the chances that other customers will trust your company.

Customer testimonials and reviews can help your company's image.

Improves SEO

SEO is essential for driving traffic to your website.

Effective SEO takes time and effort to produce results; they do not appear overnight.

However, when compared to other marketing techniques such as cold emails or social media, SEO produces a much higher ROI.

SEO efforts are typically accompanied by the implementation of strategies such as: optimizing and frequently promoting quality content, backlinking, conducting keyword research to determine what your audience is looking for, and code cleaning.

Check out our previous blog post titled 'why you need a website for small business' to learn more about how and why you should use SEO to optimize your site.

Helps to keep you up with the competitors.

grow your business today

Competition!

Do you like to compete?

Even if you don’t, it will automatically be there.

So, we can’t deny competition.

What’s important is to be fully armed to fight the battle.

Having an online presence is vital but having a website is prominent.

If you have a website, it's obvious your competitors will have also.

So, do you plan to be ahead of your competitors?

Take a deep breath and say: YES.

Bridging Technologies, we create well-designed websites for our clients.

Take time and schedule a meeting with our experts for web design and development services in Tanzania.

Read more: 7 Proven Reasons Why You Need a Website For Your Business’s Success In 2022

Bridging Technologies as a web design company is always here to give a helping hand.

The tools to use for website design

It is vital for the application's success that the web designs are both robust and appealing.

Web designers can use a variety of tools, including:

  • Web developers don’t require coding experience
  • Designing tools for prototype
  • Web design software and code editors

These essential web design tools will assist you in creating better websites with less effort.

Figma

Figma is an example of one tool in hundreds of tools.

Figma acts as a designing tool.

It gives a prototype of the website.

There is no doubt clients love to see what they will pay for.

So, having a tool like Figma clears the doubts of the clients on what they are expecting to receive as the end product.

Using Figma will help you to clear-cut the big question mark of what to put on a website for business.

Plan the CMS to use

Planning the best Content Management System (CMS) to use in developing your website is crucial.

Whether you choose a web design company to handle the job or you implement it yourself the choice is yours.

The list of most used Content Management Systems are as follows:

  • WordPress
  • Drupal
  • Shopify
  • Wix
  • Hubspot CMS

The list is endless.

You may refer to the below content to have a clear understanding of the best choices to make in choosing the best CMS.

Read more: The 4 Best Content Management System Tools In 2022

DESIGN OF SMALL BUSINESS WEBSITE EXAMPLES

Here are some key take-out from the small business website examples in this article:

  • Consider your brand's personality and voice. Then, select the colors, fonts, and design elements that will best represent your brand.
  • To draw visitors' attention to products, services, or call to action, use simple backgrounds.
  • Create a simple menu and place important links in the center of your website to make it user-friendly.
  • Make it simple for your customers to check out by using compelling calls to action.

Do you have any questions about best practices on the website for small businesses?

Feel free to send as an email through digital@bridging.co.tz

You may also call us through these dials +255762110000

Not only that you may schedule a meeting with experts in web design and development services.

CONCLUSION

There is a lot that goes into website design, both upfront and behind the scenes.

Many businesses and individuals do not understand the principles of website design and instead rely on templates and automated tools to create a website.

The primary goal of any website is to show your brand to the world. Followed by other goals such as sales, information, etc.

The tools, however, are based on the fundamental principles of website design. Furthermore, one of those principles is that design should always be in flux.

Website design has evolved dramatically in recent years, and there is no indication that this trend will abate anytime soon.

As a result, the way different industries use website design is constantly shifting, and no one knows what tomorrow will bring.

What to never stop doing is MOVE WITH THE FUTURE.

So, if your website requires optimization?

If you want to build your perfect website for small businesses from the ground up.

Do not hesitate to speak with one of our experts about it, please contact us here.

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