Content creation and Marketing

Build your relationship with your customers with content creation and marketing

Content marketing is a highly important part of any online strategy. With bridging technology, a top content marketing agency you’ll get high-quality content that can help drive your business forward.

Content marketing allows you to deliver your message in a variety of methods, from unique words on the page detailing your services to industry-leading blog entries and promotional images used to pique people's interests.

Bridging Technologies offer content marketing services in Tanzania from content marketing strategy development to creation, publishing to distribution, and promotion. Our content writing services are engineered to achieve your business goals, by fuel your brand with results-driven, engaging content for your website, email campaigns, social media channels, and paid distribution.

We align with your business goals and digital strategy to create the right content to build your business. Our content creation services are integrated into your digital marketing strategy and focus on building a brand, converting sales, or retaining customers.

Content Creation and Marketing Approach

BTL bridges your business to the world of Digital Marketing through the following steps on the part of content creation. The process assists you to visualize the service in terms of the product before you start to see the results.

01. Requirement and Proposal Process

BTL gathers requirements by interacting with the specific client to understand the greatest wants and the greatest pain point that you look to find the solution for. Understanding your company objectives and existing communication channels between you and your customers will give us an insight to effectively plan for content that suits your niche. Content is meant to create interest in the customers. Our team will know exactly what kind of content will succeed with your target audience.

02. Research

Research is essential before content creation and marketing. Bridging Technologies will research on company’s audience data to determine who are your audience? What is their role in your online community? Also, looking at the customer’s preferred content and channels to determine what is the topic you want to cover? Does your content fit in with everyone's expectations? And lastly looking at the competitor activity throughout the online platform to come up with a unique and effective content marketing strategy.

03. Content Creation

BTL's creative team will create content that aligns with the client’s editorial and brand objectives. We will identify what is the core business message that needs to be communicated through the content and work with creativity to create the overall piece. The audience preference is vital in the creation process. Bridging Technologies will create content that aligns with customer preferences and the channel used to publish. The team will determine the editorial and design to use for the content.

04. Content Distribution

How you distribute your content will determine who sees it and how often. BTL team will deploy the best way to distribute the content on the best suitable channels that your audience interacts with. Quality distribution means that people will interact with your content in the places where they are interested, which leads to more conversions. In digital marketing, it's vital to have the right distribution channels in place. These channels could include email marketing, social media platforms like Facebook and Twitter, blogs, podcasts, or video blogs.

05. Measurement

Content marketing has evolved into a data-driven industry. BTL team pulls data from various online sources that track the reach of content. This can help you know where the traffic comes from and what portion of people view your content. As clients look to optimize their ROI, they look for insights to better target their audiences. An analytical report is valuable information for the client to figure out which platforms will best promote your brand or product.

Why Content Marketing Should Be Used

Content marketing is an effective way to influence your customers and build your brand.  You need a unique angle to attract visitors, whether it's a post on a blog, a video on YouTube, or a social media campaign deployed by companies big and small. The value of any given piece of content can depend on how compelling it is whether it's a real story, a fictional account, or a promotion for a product or service.

Content marketing has become essential in these days of fast-moving companies and businesses. The content is designed to increase sales. Publishing high-quality content consistently can help drive your business forward. Each time you create or publish a blog post or accompanying images, you are building your credibility as an expert in the field of “content marketing.

Also, content marketing is important for increasing your visibility on search engines. It also helps you build your brand and presence online. If you regularly create content and share it on your social media accounts, others will be more likely to reference it when searching for things related to you. The more link equity you generate from other websites, the more potential future clients you have available to work with.

Content marketing is different from ads in that it provides value without advertising the product that it supports. Rather than " buying", you are consuming content and building relationships with the people who produce it. The value of a relationship with your audience is magnified tenfold when you leverage content marketing instead of advertising. The more people That Sing with your content, the better your chances of succeeding.

 

Content creation and Marketing FAQs

What is digital marketing?

Digital marketing is any kind of marketing that is geared towards smartphones, laptops, tablets and basically any other device that is capable of connecting to Wi-Fi. Traditional marketing will focus on radio, TV, print and film, whereas when it comes to digital marketing we want to be thinking about apps, websites, blogs, social media, email and online content.

What is buyer persona?

A buyer persona is a detailed description of someone who represents your targeted audience. This is not a real customer, but a fictional person who embodies the characteristics of your best potential customers with name, demographic details, interests, and behavioural traits. You’ll understand their goals, pain points, and buying patterns.

What is customer Journey?

The customer journey is a map of the route a customer takes from the time they first encounter your brand to the time they make a purchase. The longer your sales cycle is, the longer your average customer’s journey will probably be.

What is customer touch point?

Customer touchpoints are any point of contact between a business and a customer, be it an email, call center, via a company website, etc.

What is Digital marketing strategies?

A digital marketing strategy is the series of actions that use online owned, paid, and earned media marketing channels to achieve various goals marketing goals.

What is Inbound Marketing?

Inbound marketing is a business methodology that attracts the attention of prospects and new customers via strategic content creation and experiences that are tailored to their unique needs and buying journey. Inbound marketing is about forming connections, answering questions, and solving problems.

What is a call to action?

A call to action (CTA) is a prompt that instructs the viewer to take a specific action. A call to action is typically written as a command, such as “Buy Now.” In digital marketing, a CTA generally takes the form of a button or link.

What is lead generation?

Lead generation involves collecting potential customer information, including names, emails, addresses, and phone numbers. This information will then allow brands to contact users in order to boost interest in products and services, and ultimately, improve sales.

What is B2B marketing?

B2B (business-to-business) marketing refers to any marketing strategy or content that is geared towards a business or organization. Any company that sells products or services to other businesses or organizations (vs. consumers) typically uses B2B marketing strategies.

Who is the blogger?

A blogger is someone who writes regularly for an online journal or website.

What is blogging?

Blogging refers to writing, photography, and other media that's self-published online journal or website.

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