Content creation and Marketing FAQs

What is digital marketing?

Digital marketing is any kind of marketing that is geared towards smartphones, laptops, tablets and basically any other device that is capable of connecting to Wi-Fi. Traditional marketing will focus on radio, TV, print and film, whereas when it comes to digital marketing we want to be thinking about apps, websites, blogs, social media, email and online content.

What is buyer persona?

A buyer persona is a detailed description of someone who represents your targeted audience. This is not a real customer, but a fictional person who embodies the characteristics of your best potential customers with name, demographic details, interests, and behavioural traits. You’ll understand their goals, pain points, and buying patterns.

What is customer Journey?

The customer journey is a map of the route a customer takes from the time they first encounter your brand to the time they make a purchase. The longer your sales cycle is, the longer your average customer’s journey will probably be.

What is customer touch point?

Customer touchpoints are any point of contact between a business and a customer, be it an email, call center, via a company website, etc.

What is Digital marketing strategies?

A digital marketing strategy is the series of actions that use online owned, paid, and earned media marketing channels to achieve various goals marketing goals.

What is Inbound Marketing?

Inbound marketing is a business methodology that attracts the attention of prospects and new customers via strategic content creation and experiences that are tailored to their unique needs and buying journey. Inbound marketing is about forming connections, answering questions, and solving problems.

What is a call to action?

A call to action (CTA) is a prompt that instructs the viewer to take a specific action. A call to action is typically written as a command, such as “Buy Now.” In digital marketing, a CTA generally takes the form of a button or link.

What is lead generation?

Lead generation involves collecting potential customer information, including names, emails, addresses, and phone numbers. This information will then allow brands to contact users in order to boost interest in products and services, and ultimately, improve sales.

What is B2B marketing?

B2B (business-to-business) marketing refers to any marketing strategy or content that is geared towards a business or organization. Any company that sells products or services to other businesses or organizations (vs. consumers) typically uses B2B marketing strategies.

Who is the blogger?

A blogger is someone who writes regularly for an online journal or website.

What is blogging?

Blogging refers to writing, photography, and other media that's self-published online journal or website.

 

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