Website design and Analytics

With a responsive website, you can be found online and convert clicks into customers

Growing can be challenging for your brand. Fortunately, a digital presence can be helpful to express your goal and meet your audience. The internet offers a wealth of opportunities for businesses of all sizes. With our website design services, you may establish your online presence now and uncover your market potential. We can handle anything from web analysis, website design, web development to search engine optimization (SEO) and site maintenance.

The first step in any successful marketing strategy is to attract people to visit your site. In today’s digital world, it is crucial to stay connected with your customers and prospects to expand your business.

As a business owner, building brand awareness, long-term digital marketing strategy have great importance from the beginning of your journey.

Our Web Design Approach

01. Research and planning

“Build a website, with a profit-making mindset”. Adding “value” to your website is our main goal. Adding value means your company website should be able to generate income. Bridging technologies, A digital marketing agency in Tanzania will conduct digital research based on our customer requirements. If you have the website, our team will research online marketing trends and what people need and provide you a report of your website performance and how will it be improved.

02. Wireframe design

Wireframes for websites are similar to blueprints for any building. They provide a clear idea of how things will look in broad strokes. They're designed to be a useful map that shows everyone exactly what goes where within the website. Aside from being relatively inexpensive to construct, they can be extremely useful in terms of development. The wireframe is meant to show your website’s structure, and show the main components of each screen.

03. Creating design, UX and UI

Everything that has to do with the visual design and usability of a website falls under this broad area. Web design encompasses UI (User Interface) and UX (User Experience) design, plus lots of other disciplines. UI is a web design expertise that deals with the controls people use to interact with a website or app, such as button displays and gesture controls. UX is a subset of web design that deals with how people behave and feel while using a website. UX design encompasses a wide range of topics, all of which are viewed through the eyes of the user.

04. Backend and frontend

In website development, a front-end developer is responsible for the interior design of a house that’s been built by back-end developers. The front-end of a website is the part that users interact with. The back-end of a website consists of a server, an application, and a database. Our website developers use effective and updated tools to create websites. The development process goes alongside SEO audits.

05.Testing

Testing will be performed to see how your website functions and what it doesn’t for both the backend and frontend side. What you request is what you get. You will participate in the testing process. This is to make sure we deliver the website that you were thinking about.

06. Launch

Once the testing completes, we perform the final audit, then from offline or development mode, we move your website to live server or production mode. At this stage, all internet visitors can find it when they search.

07. Maintenance

The world is evolving every day. The requirements also change depending on people’s demands. The website maintenance is for adopting these changes and other functionality changes. Our web design agency offers website maintenance. For the one year to come, your current website may no longer be serving the customers accordingly. Technology leads to changes in everyday people's needs. And the companies will take these changes as business opportunities for them.

08. Web design & implementation

We are the expert in Website development with great experience in different frameworks with 100% customer satisfaction feedback. We design and implement a very responsive website which will lead to sales improvement. The goal is not only to increase website traffic but also to encourage web visitors to engage with what you provide. For the eCommerce website development, the responsive website can increase sales as many people make their purchases smoothly.

09. Web Analytics

Apart from web designing, we provide Web analytics services in Tanzania. We will help you to retarget your customers from social networks and organic searches such as GOOGLE. Our experts will connect your website with website analytics tools like Google Analytics, which will keep track of how your website is performing on the internet. Website metrics will tell you what to improve and what to change for successful company resource management.

Benefits of our web design and analytics services

Get found online

A responsive website improves its internet presence and attracts the proper visitors. Partner with our web design agency to guarantee that your company is noticed by the appropriate customers at the right time, on any device.

Reduce maintenance cost

You just need one version of your website that is optimized for all devices using responsive website design. People now embed the map on their website due to technological change. Wait! Will your website adopt the changes that might happen tomorrow? Is it responsive today? In case of anything responsive website is easy to maintain.

Drive more conversions

Our web design services will increase your site’s mobile-friendliness, traffic and boost your conversion rate. The quality traffic can increase sales as you are visible to the proper audience. Responsive web design not only moves your customers to the sales funnel but also complements your social media marketing and pay-per-click campaigns.

Improve brand reputation

Better user experience improves brand image and increases online trust. With a responsive web page design, you don’t have to worry about your website’s readability and navigability. Website responsiveness increases trust and it is very hard to click a link to a website you don’t trust.

Website design and Analytics FAQs

What is Web design?

Web design is the process of creating websites. It encompasses several different aspects, including webpage layout, content production, and graphic design. While the terms web design and web development are often used interchangeably, web design is technically a subset of the broader category of web development.

What is Web analytics?

Web analytics is the collection, reporting, and analysis of website data that focus on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user's experience.

What is Bounce Rate?

Bounce rate is an Internet marketing term used in web traffic analysis that represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site.

What is a domain registrar?

A domain name registrar is a company that manages domain name reservations as well as IP address assignments for such domain names. Google's domain name is "google.com," and their IP address is 192.168.1.1. Without having to memorize and input numeric IP addresses, domain names make it easier to access websites.

What is DNS?

The Domain Name System (DNS) is the phonebook of the Internet. Humans access information online through domain names, like nytimes.com or espn.com. Web browsers interact through Internet Protocol (IP) addresses. DNS translates domain names to IP addresses so browsers can load Internet resources.

Each device connected to the Internet has a unique IP address that other machines use to find the device. DNS servers eliminate the need for humans to memorize IP addresses such as 192.168.1.1 (in IPv4), or more complex newer alphanumeric IP addresses such as 2400:cb00:2048:1::c629:d7a2 (in IPv6).

What is a subdomain?

A subdomain is basically a child domain under the main domain name. For example, news.bridging.co.tz is a subdomain of bridging.co.tz.

Once you register a domain, you have permission to create subdomains for it by yourself. Subdomains are commonly used by websites to create child-sites under the same domain name. For example, a business website can create a subdomain for their blog or their online store at store.example.com or blog.example.com

What is Domain Propagation?

Propagation is the projected length of time it takes a domain's DNS (Domain Name System) information to be updated across the entire web after a change is made. The process can take 24-48 hours to complete in full. Because of propagation, not all visitors will be directed to your new name servers on your new hosting account; some visitors will continue to be directed to your old name servers on your old hosting account until propagation is complete.

How quickly visitors are directed to the new name servers depends on their physical location, internet service provider, and luck; it is not something a registrar has control over. Once propagation is complete, your site will appear on our server, and your email will be fully functional.

What is a firewall

A firewall is a network security device that monitors incoming and outgoing network traffic and decides whether to allow or block specific traffic based on a defined set of security rules.

Firewalls have been the first line of defense in network security for over 25 years. They establish a barrier between secured and controlled internal networks that can be trusted and untrusted outside networks, such as the Internet. 

A firewall can be hardware, software, or both.

What is the Content Management System (CMS)?

A content management system, or CMS, is software that allows users to develop, maintain, and change website content without requiring advanced technical expertise.
A CMS is a platform that allows you to develop a website without having to write any of the code from scratch (or even know how to code at all).
Rather than designing your own framework for creating websites, storing images, and other features, the content management system takes care of it all for you, allowing you to concentrate on the more forward-facing aspects of your website.

What is the web traffic

Web traffic is the amount of data sent and received by visitors to a website. This result is determined by the number of visitors and the number of pages they visit Website traffic is among the metrics measured to monitor user or visitor behavior.

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