Brand management strategy is about creating and protecting an identity, repeating successes, and learning from insights. Taking action is crucial, and monitoring is important, but consumers are looking for a company that can reply and respond.

Learn why is brand reputation important for your brand's success. Plus, how to improve yours today.

Brand reputation management has to be maintained to uncover audience sentiment towards business and create a plan to improve customer impression.

A positive online reputation impacts your sales. Check some ways to build and maintain a good company image.