Most people's concern isn't how to set up a website or even to start a blog; it's how to get people to visit that digital platform. According to Google's ranking algorithm, you must have at least 2000 words of optimized content that is both quality and related to the topic. SeJ “The reason why optimized content is important is simple, without it, you won’t rank in search engines.”
Ranking on the first page means you will be visible to many searches. This happens when the content is trusted by search engines. It means that you will need a lot of quality contents to increase website traffic. A good place for those contents is a blog.
Only having a blog doesn’t mean you will have the website traffic that you desired for a long time. But knowing how the blog can drive more site traffic is the best plan for your move. Generating traffic is a common goal among many blogging business owners and marketers, people always come up with different ways on generating website traffic based on the search engines algorithm. One among those ways is content marketing. Whereby people publish the quality content within the blogs.
Whether you operate an e-commerce store or a brick-and-mortar location you need the website visitors for the business to run. And if you own the web log you will need to increase blog traffic.
Your website serves as an online storefront where visitors may learn more about your products and services. This will help you gain trust in your brand, lead generation and convert into leads and customers. Lets discuss what is the blog.
The meaning of a blog
It is a website that displays its material in reverse sequential order (newer content appears first). Sometimes it is known as web log.
Entries or "blog postings" are common terms for blog content. A single person or a small group of individuals usually runs a blog to convey information in a conversational way.
However, there is an excess of corporate websites that provide a wealth of informative content. In the mid-1990s, blogs emerged from online diaries and journals. Those days, it was for personal web sites where they posted updates about their personal lives, views, and daily social criticism. As the number of such web pages grew, so did the number of technologies that made it easier for users to create online journals and personal web log.
Due to the need of content for search engines and customers, many business sites are having blogs. It helps them to provide more information on those business products and services.
What is the difference between blog and website?
Many individuals still don't understand there is a difference between a blog and a website. What is the difference between a blog and a website? Today, distinguishing between the two is even more difficult. Many businesses are including blogs into their websites, further confusing the two.
A sort of website is a blog. The only real difference between these two is that blogs are updated with fresh information on a regularly and shown in reverse consecutive order (new blog posts first).
Websites are often static with material arranged in pages and not updated regularly. A web log is more active and is updated more regularly. Some bloggers post many fresh pieces every day.
A blog can be integrated into a bigger website. Businesses frequently have a web log area where they generate content frequently to inform and educate their consumers.
WordPress can be used to construct both a website and a blog, which is why many small company owners use WordPress to develop their websites. Simply said, any blog can be a website or a section of a website. However, not every website qualifies as a blog.
Why blogging is important?
It's important to remember that the popularity of blogging is increasing by the day! You must examine the factors that have contributed to the emergence of blogging to answer the question "what is blogging". In the early stages, web logs became popular when news organizations began to use them as outreach and opinion-forming tools
They became a new information source. Nowadays businesses see blogging as a beneficial tool to boost their customers' levels of satisfaction.
Blogs help businesses keep their consumers and customers informed. Furthermore, the more people that visit your blog, the more visibility and trust your brand will receive.
Visitors can comment and communicate with you or your brand, which helps you build a loyal following. Do you know that blogging can help you make money? You can look at ways to monetize your web log once it has attracted enough attention and fans. As you are generating blog traffic you can sell more products and offer services.
Each blogger has his or her reasons for blogging. Many of them use it as a substitute for maintaining a journal or diary. They may use blogging platforms to share their creativity and thoughts with a larger audience.
Web logs are used by top companies and enterprises to educate their consumers, communicate news, and reach a larger audience. For many firms, blogging is an important element of their internet marketing strategy. This is because a blog:
- Allows you to arrange your thoughts and ideas.
- Allows you to put your skills, creativity, and abilities on display.
- Assist people in becoming experts in their fields.
- Various monetization strategies are used by many bloggers to generate money through their content. Of course, content marketing can improve sales, learn here How can content marketing improves sales in your business
- Non-profits companies can use a blog to increase awareness and execute social media campaigns. Businesses utilize it to bring more prospective consumers to their websites.
There are several blogging platforms available now, such as WordPress, Tumblr, Medium, Blogger, and others. These platforms allow you to build it without writing code.
The good thing is, if you can point and click, then you can create a blog in minutes. Remember most typical beginning error is picking the wrong blogging platform. But, because you're here at Bridging Technologies, you're not going to make that mistake.
We all know that the content help in ranking, and when you rank means you will have more website traffic. Then let us see now how blog content can drive more website traffic?
Ways to increase website traffic using blog content?
As many people interact with the blog content means you are generating more traffic to the website. So, what you have to do is to make sure your it can generate many visitors. And those visitors can change into leads and customers. To make people interact with your web log content, you have to be strategic, research the keyword, locate the audience and mobile devices consideration:
1. Be strategic in blog content
If you want to increase blog traffic, the greatest thing you can do is simply improve your content. You've certainly heard the phrase before that "content is king" it's supposed to be a great king with quality. It's not only about quality when it comes to developing "better content." It also entails a more cautious approach to content marketing. The power of content marketing has changed the marketing approaches. People are engaging more on content than in advertisements. For a digital marketing agency it is important to differentiate between the content marketing and advertisement. Learn here Content marketing & advertisement: what is the best?
The most effective content is that which addresses a specific need. Consider your target demographic and what they enjoy. The majority of content these days falls into one of two categories: cool and funny or useful and educational. If you select any of the options, you'll be off to a good start.
Make sure that the majority of your content is evergreen. Evergreen content is content that can live on the internet indefinitely and is not made irrelevant by the passage of time.
A post regarding this year's Oscar nominees, for example, will be obsolete in a few months.
2. Do the keyword research and use them
Keywords and search engine optimization (SEO) must be a component of your strategy if you want to bring significant traffic to your site.
When you suggest doing something in the name of SEO these days, people get anxious but remember that SEO is fine when done correctly. It's more than fine - it's fantastic!
Google sends you tailored traffic, and users get the information and answers they're looking for.
It's essential to be strategic about where you spend your time when it comes to promoting your blog. While it's helpful to have a presence on a variety of social media platforms, you'll quickly burn out if you try to master each one.
3. Locate your target audiences on online platforms
When it comes to promoting your blog, it's critical to be strategic about where you spend your time. While it's helpful to have a presence on a variety of social media platforms, you'll rapidly burn out if you try to master each one.
Try out a few different social media platforms to determine which ones work best for you. Do you have a lot of pictures on your web log? If yes, you’ll most likely want to focus your efforts on LinkedIn. Is your blog more focused on nerd culture? If the answer is yes, you might hit it big if you find the correct subreddits. Normally you go to the beach if you want to see seagulls. To increase blog traffic, you should go where your audience congregates. Know where to look for your feathered friend.
To gain high-quality referral links from relevant websites, you must first understand your target market.
To find out which websites are generating the most referral traffic, use Google Analytics. Find the forums and websites that your buyer persona is frequently participates.
Participate in discussions and, when appropriate, submit links or comments. This is crucial, you must avoid appearing spammy. You should be regarded as a valuable member of the community who is willing to share something worthwhile. You can go on if they're talking about their troubles with the great art of clowning.
Make your important networks your focal point once you've identified them. The effort to put, in addition to using curiosity-driven headlines and emotive content, limits the number of social sharing buttons on each page, According to Neilpatel, there are only two sharing buttons on Upworthy: Facebook and Twitter. Consider restricting your social sharing options to the sites that provide the greatest value.
4. Optimize for Mobile devices
Many people use mobile for online searching. Did you know mobile devices are our primary connection to the Internet? This is according to the research done by SmartInsight. Having a blog with different learning content which are easily accessible through the phone will make you generating more traffic. It will help your website in search engine optimization processes.
Hopefully you've gained some useful knowledge about how blog content can drive more website traffic. If you've succeeded in starting it, the next step is to focus on the content to keep your prospective readers happy and engaged.
Nowadays before deciding to buy, people go online looking for the features of a certain product, how to use it and what people talk about. Once you provide the content which answer their worries and questions it will be helpful for them and for your brand. And this is the role of content marketing as the best marketing strategy. You may learn more on why and How Content Marketing is the best digital marketing strategy.
Generating the content idea is not an easy task. It's easy to become discouraged and give up on blogging. But once you've experienced the benefits, you'll realize that your web log can have a significant impact on your business.
As a digital marketing agency, Bridging Technologies advice you to know your target customers and what they actually need from your business. This will be the first step in idea generation. There are many tools that can help in idea generation. But if you don’t know your target audience, those tools are useless.
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Sauda Salehe is a content developer and digital marketer at BTL, who is passionate about helping others in their digital marketing planning. She is also an email marketing strategist with SEO skills. Sauda is inspired by new technologies and successful digital marketers around the world. Apart from writing, she likes chocolate cookies.