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How to boost organic rankings for a business website
22, Apr 2022

Why on earth would you need to boost organic rankings of your website?

Is it because you don’t get enough visitors to your website?

Or you don’t get optimum conversions on your site?

Ok, you didn’t miss the plane, you are on the right track 😊

Let’s start with simple statistics.

Every second, nearly 40,000 search queries are entered into Google. This equates to 3.5 billion searches per day or 1.2 trillion searches per year.

If the majority of your business's traffic comes from Google searches, you're up against some stiff competition.

Because billions of searches are conducted every second, you must ensure that your search engine optimization (SEO) game is strong.

You're reading this because you have a business website, but search engines are not ranking it highly in their results.

This is bad news because higher organic rankings mean more people will find your site, which means more people will buy what you're selling.

Think of organic rankings like the job market.

There are a lot of people looking for jobs, and you want to be one of the people that gets hired.

The way you get hired is through making a good impression.

The same implies to your website it ranks high on search engines is through making a positive impression on them.

But how do you make this positive impression? While there's no magic bullet, your best starting point is to have your website be easy to navigate and use.

The easier it is for search engines to crawl and categorize your site, the better experience they will have with your site.


Give us a call today for free digital consultation services. We are ready to help.

We all know that your website is a great way to bring in new customers. But you're probably wondering how to do it.

Do you have a website that you're hoping will be an important part of your business? If so, we're here to help. In this article, we'll discuss the best practices to increase organic traffic to your site.

Learn more about: what is web traffic and why you should care

But first, what is "organic traffic"?

Organic traffic refers to all the people who find your website through search engines like Google and Bing. These visitors aren't clicking on ads they're just looking for something, and they found you after typing in keywords.

So, getting lots of organic traffic is better than getting none at all. But how do you get it? Well, we'll tell you!

So, if you want to know how to boost organic rankings for your website and increase the number of visitors just keep reading!

Organic traffic is different from direct traffic.

Direct traffic is when people type in your URL directly or visit your site through links, they clicked on outside of a search engine.

Organic traffic is harder to get than direct traffic, but it can be very valuable because it means that people are searching for what you offer, and they’re finding you!

So how do you make sure people are finding your website when they search for products or services like yours? There are a few things you should consider.

Below are the issues to consider in marketing strategy for online business.


Execute keyword competitive research

Keywords are critical pillars that determine whether or not SEO rankings sink or swim.

The choice is yours either to sink or swim in the digital ocean.

As a result, keyword research establishes the foundation for your organic ranking. Keyword search tools make things simple by recommending keywords for you to base your content on.

Once you've identified a specific keyword, you can look for other relevant keywords to include in your article. These will aid in the discovery of your website in search engines. Try to incorporate these keywords as naturally as possible into your content.

A Long copy is more useful than short content in this regard. According to research, a content copy of 2000-2500 words is ideal for achieving a higher rank in search engines.

Longer content allows you to insert more keywords (including long-tail keywords), increases dwell time and allows you to include outbound links.

As a result, you'll be able to increase conversion rates.

For instance, if you are a digital marketing agency in Tanzania, you need to rank with certain keywords of your niche.

Instead of ranking with “online marketing” as it’s a short tail keyword you may opt to rank with “online marketing in Tanzania”.

Here are the tips you can go through on:

Start with Keyword research

The internet is far too large for Google to manually determine what each page is about, what queries it should rank for, and where it should rank.

That's where the Google search algorithm comes in – it handles everything automatically.

As you might expect, it won't be as good as we are at understanding the English language, the meaning behind certain words, and how different topics overlap.

We must determine what people are typing into Google, compare the results, and then optimize our pages accordingly.

Analyze competitive keyword

A competitive keyword analysis is a process of identifying the keywords and long-tail phrases for which your competitors are ranking highly.

With this information, you can make decisions to try to outrank them or simply identify gaps in your content strategy that need to be addressed.

This type of analysis typically includes multiple data sets to provide insight into how well a specific website ranks for specific topics.

Learn more: 5 Best Essential On-Page SEO Factors You Need to Know

Optimize your pages with keywords

Optimize page with keywords

After you've completed your keyword research, it's time to put everything you've learned to decent use.

I see a lot of website owners who have done their keyword research – you'll see it stuffed in almost every paragraph and often bolded or italicized.

But then you look at the page title (and other key areas) and you wonder what the page is supposed to be about.

The following are the most important places to put your keywords:

The title of the page

The title page should be descriptive and be filled with relevant keywords.

The web address (URL)

When creating a URL structure, it is essential to:

  • keep URLs short and to the point, if possible.
  • Avoid using special characters or numbers in blocks (E-Commerce product items are sometimes guilty of this).
  • Keywords should be placed as close to your domain as possible.

The H1 tag as well as the sub-headings

Insert relevant keywords into relevant headers.

Optimize headers to be easily featured on snippets.

Maintain consistency in header formatting.

Make them brief and catchy;for a more engaging user experience.

For example; Consider the below articles of Bridging Technologies were featured snippets.

Do you still have problems with how to increase ranking by optimizing keywords?

Fill out the form below for more help

Content on featured snippet

Perform Site Audit

A site audit is performed to identify a variety of website issues.

It helps to identify if your website is fully optimized for search engine traffic. It also aligns out any broken links or files. The time it takes the website to load is it user friendly and has high-quality content.

Regular site audits are necessary because, even if your site is still generating traffic, you want to ensure that it is reaching its full potential. If these issues are not addressed, traffic may plateau or even decrease, as well as conversions.

SEO is a continuous effort that entails checking and optimizing your website regularly.

Include regular site audits in your process to ensure that your site (or the site of a client) is always optimized for SEO success.

It takes a lot of time and effort to conduct a manual site audit. The best option is to hire a digital marketing agency.

Learn more: Know the top-most SEO mistakes and how to avoid them

Optimize search for user intent

Optimize your site for search intent

This is probably the best-kept SEO "secret" out there, and it's quite obvious once you think about it.

If you want to know how to rank on the first page of Google for a keyword.

Look at what the existing pages have done.

Here are a few approaches you can take to analyze search intent and give your pages the best chance of ranking and increase organic traffic.

In general, search intent is divided into four categories:

Navigational - People searching for Amazon is most likely looking for

People looking for answers are by far the most common category. Questions such as "How to boost organic ranking?" "How to implement a marketing strategy for online business" and "how to increase ranking?"

Commercial or buyer intent keywords –Users looking to buy something, such as a standing desk, Bluetooth earphones, or a red leather jacket.

Commercial research/investigation– Even with higher buyer intent, people have decided to purchase something and are conducting final research. Keywords such as best email marketing tool, BTL Campaigns vs Mailchimp.


Improve the structure of your website

Websites have a certain amount of authority in Google's eyes, because of the backlinks they've accumulated.

Internal links within your website disseminate authority to your inner pages in the same way that links from other websites do.

This means that a poor site structure may completely neglect some pages that are critical to you and vice versa.

It's not uncommon for us to hear from website owners who are perplexed as to why their most important blog post is buried on the second page... ☹

Only to find out that it would take Google 9 clicks to even find that post because there are no other links to it.

How important can a page on your website be if there is only one link pointing to it?

It’s merely useless, right?

Analyze your website now!
Drop a link to your website to visualize the site structure.

Perform Backlink Audit

Perform backlink audit

Backlinks, as you probably know, are critical to increasing your organic traffic. There's a reason why building more links was our number one SEO tip.

However, not all links are created equal, as with everything else in life.

I see a lot of people complaining about being hit by Google updates, losing the vast majority of their traffic, and not knowing what to do to recover.

Most of the time, this is due to shady link-building practices, either by the website owner or by a link-building service they've used.

Learn more: The Top SEO Trends you need to know in 2022: Bridging Technologies

Backlink Analysis

A backlink analysis evaluates the quantity and quality of links pointing to your website from other websites. Analyzing your website's backlinks allows you to see how those links affect your search engine rankings and what you can do to improve your backlink profile.

Backlink analysis is similar to going to the doctor for a check-up in the SEO world. It should be done regularly to ensure that everything is in order, but it should also be done when something is wrong.

Do you perform backlink analysis?

For free digital consultation services schedule a time with an expert to formulate a proper marketing strategy for online business.

Avoid Black Hat SEO

Black hat SEO is a practice that's against search engine guidelines. It is used to boost a website's ranking in search results. These unethical tactics do not benefit the searcher and frequently result in a penalty from search engines. Keyword stuffing, cloaking, and the use of private link networks are examples of black hat techniques.

Since the practice is unethical will affect your brand's search visibility and credibility will be permanently harmed.

Concentrate on developing a white hat SEO strategy that will provide your brand with long-term SEO results and brand credibility.

Do you have the most promising white hat SEO practices?
Consider Bridging technologies as the agency of online marketing in Tanzania.

Secure your website with HTTPS

Secure your website with HTTPS

Since 2014, having a secure website has been a ranking factor, and Google is only putting more emphasis on it as the web evolves. If you're still not using HTTPS, there's a good chance it's hurting your rankings.

Most web hosting companies now provide HTTPS certificates for free, so there is no reason not to switch. Even if yours does not, you can get one for the same price as your yearly domain renewal.

Secure your website with HTTPS for free with BTLHost. Consult Bridging Technologies today to host your website.

It's well worth it.


Remember CONTENT IS KING. This doesn’t mean you should write blog posts filling your keywords more than 10 times.

An extensive strategy is required to climb to the top of SERPs, increase organic traffic, maximize profit and sales, and so on.

If you want to boost your organic rankings, there are some tried and true methods to getting noticed.

The most obvious is to give your site a fresh coat of paint and make sure it is up-to-date on best practices.

Combine this with a solid marketing campaign, and you should see an improvement in your rankings over time.

If you want to speed that process up, consider working with a professional, Bridging Technologies can help.

They will keep your site up-to-date and may be able to help you get some of the more elusive backlinks for your site.

Is there any missing piece of cake remaining on how to increase ranking of your website?

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