Email Marketing FAQs

What is Email Marketing?

Email marketing is a strategy that uses email to promote products or services. Also used to nurture relations with your leads, existing and new customers.

What is an email bounce rate?

A bounce rate is the percentage of emails that were not delivered to the intended recipient. The best way to improve your bounce rate is by requiring double opt-in for new subscribers, regularly cleaning your email list, and making sure your emails are not labeled as spam.

What is the email marketing campaign?

An email marketing campaign is a series of emails a business uses to communicate with current and potential customers. It can be coordinated with set of individual email messages that are deployed across a specific period of time with one specific purpose.

What is Open rate?

Open rate is a percentage that tells you how many delivered campaigns were opened by subscribers. This number shows what percentage of your audience opens the emails you send them. If you have a higher open rate, it usually means your subject lines resonate with your audience.

What is A/B Testing?

Is a method of comparing two variables against each other, to determine which one performs better. Testing creates value for content sent and their return to the business. It focuses on data-driven analysis versus a guessing game.


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