What is Digital Transformation, and its purpose in our businesses

Digital Marketing
Written By Zahra Mussa, September 20, 2022


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In today's fast-paced digital world, you must keep up or risk being left behind.

Whatever your industry, it is more important than ever to transform your traditional business model into a technology- and data-driven operation.

This process is known as digital transformation.

While digital transformation is not a new concept, achieving it successfully is no easy task.

At Bridging Technologies, we have been assisting businesses of all sizes and industries in modernizing all aspects of their operations.

We have determined the critical technological and strategic elements that digital transformations must have to produce positive results.

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Here is an article on elements of digital transformation in Tanzania and components to help you understand how we help our customers.

Statistics of internet users; As of March 2022, Tanzania had around 29.9 million internet users, roughly 50 per cent of the country's population.

Digital transformation is a fundamental shift in how a company provides value to its customers.

It requires a rethinking of how an organization uses technology, people, and processes to pursue new business models and revenue streams.

It influences changes in customer expectations regarding products and services.

For many entrepreneurs who create traditional goods, this means creating digital products such as mobile apps or an e-commerce platform is prominent.

Before delving into the how’s and what is of business transformation, we must first address this fundamental question:

How did we progress from paper and pencil record-keeping to world-changing businesses built on the backs of digital technologies?

A company may embark on digital transformation for a variety of reasons. The most likely reason, however, is that they must: it is a matter of survival.

Do you need help with digital transformation for your business?

You can reach out to a digital marketing agency in Tanzania to facilitate the best digital marketing strategies for your business.

MEANING OF DIGITAL TRANSFORMATION

Digitization is the process of converting an analogue format to a digital format.

It is a classic example of handwritten text being converted to digital form.

Unlike digital transformation, digitization focuses solely on information without altering the process, which is simply automated.

Digitization improves productivity and efficiency while lowering costs.

Digitalization is the use of digital technologies to alter a business model and create new revenue and value-generating opportunities.

In other words, it refers to the process of transitioning to a digital business.

Existing processes and business models are optimized through digitalization due to the ability to leverage digital data in a specific way through technology.

Uploading a PDF document from a laptop's hard drive to the cloud is an example of digitalization.

Because it can be shared with other teams in the organization to allow them to analyze the data.

Digitization and digitalization are both required for digital transformation.

digital transformation Tanzania

The transformation is the key distinguishing feature: how to create a long-term competitive advantage to succeed and maintain market dominance.

Quote from Professor George F. Westerman, MIT Sloan School of Management

"Digital transformation is an ongoing process of changing the way you do business. It requires foundational investments in skills, projects, infrastructure, and, often, in cleaning up IT systems. It requires mixing people, machines, and business processes, with all the messiness that it entails."

The concept of digital transformation is not only specifically about Technology, it's redefining the whole business strategy and culture.

DIGITAL TRANSFORMATION EXAMPLES IN TANZANIA.

PlotBox: A real estate software that helps to digitize the whole process of selling plots.

Nala: A mobile app that helps to transfer money from Africa and worldwide.

Silabu: A mobile application that facilitates the learning process online.

HOW DOES TECHNOLOGY IMPART IN REAL ESTATE - PLOTBOX

The real estate sector is one of the oldest in the world, and it has witnessed incredible changes throughout the years.

Several new trends and technology have emerged in the real estate market, all of which have had a significant impact on how the industry and brokers operate.

The internet and smart devices have transformed the way buyers and sellers do business.

The whole concept of digital transformation in the Real Estate Industry is wisely implemented by PlotBox.

PlotBox doesn’t only rely on managing payments made by the clients, it vastly deals with the whole scope and industry of Real Estate in Tanzania.

PlotBox reflects users from the process of acquiring a customer that is implemented using a special magnetic link called a marketing link.

The prospects are nurtured to customers using an automative process of sending bulk SMS.

Customers can directly send their payments for plots and the system records payment.

PlotBox has evolved to be a real-time solution for plot-selling businesses to avoid duplicate sales.

It enhances data collection, meaning companies get better customer insights for the future.

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ELEMENTS OF DIGITAL TRANSFORMATION

The application of digital technology to create value is what digital transformation is all about.

A shift in mindset, culture, leadership, processes, and capabilities is required for digital transformation.

Digital transformation is more than just adopting new technologies, it is also about changing how we work, interact, learn, live, and play.

It is critical to understand that digital transformation is not a single event.

Instead, it is a never-ending journey that will necessitate numerous iterations and adjustments along the way.

What matters is to have a better understanding of the risks and challenges of digital transformation.

INNOVATION.

Being innovative is challenging, but Bridging Technologies has long been an innovation partner, assisting businesses in becoming more creative through customized automation tools and solutions.

We must stay technologically ahead of our customers, so we are constantly implementing new technologies, developing new products and solutions, and training people on how to use them.

For instance, Bridging Technologies has fostered an innovation based on real estate, by introducing a software known as PlotBox.

We can guide customers on their path to technology modernization and digital transformation by staying on the cutting edge.

Customers can then use our tried-and-true platforms and methodologies to tailor and extend the value of our solutions, as well as innovate on their own.

elements of digital transformation

COLLABORATION.

Having a connected environment empowers employees, improves productivity and processes, and fosters teamwork.

You shouldn't have to wait a week to hear what a customer thinks of a tool or how employees react to a new business process via email.

That is why Bridging Technologies believes in the continuous feedback loop.

It’s a framework in which open communication is prioritized, employees get faster results, and businesses encourage a more collaborative environment.

To achieve that level of collaboration, we create solutions that enable the continuous loop, that businesses implement. When businesses prioritize a culture that encourages talent, communication, and innovation, the result is almost always improved collaboration.

In this era of technology, it's important to keep up with the latest online marketing strategies.

CUSTOMER EXPERIENCE.

DIGITAL TRANSFORMATION EXAMPLES

The question that most businesses face today – and which is driving a lot of digital transformation – is how to thrive in such a fast-paced marketplace.

Customers will always have choices, but your experience will become the differentiating factor for your target audience.

At Bridging Technologies, we must identify and capitalize on what you do better than your competitors do.

It can't be a process in which we learn about your market and then tell you what to do; our advice must be actionable across the board.

Our job is to assist you in developing a system that can be applied to all aspects of your business.

All of your projects should include the process, and you should get a lot of reusable artifacts that will allow you to highlight your experience and differentiate your offerings in the future.

INFRASTRUCTURE MODERNIZATION.

Infrastructure modernization allows you to repackage operational and administrative costs into programs that drive innovation.

Every customer Bridging Technologies works with has infrastructure that could be moved to the cloud or modernized to reduce operational costs.

This is usually the most difficult digital transformation process for businesses to adopt because it requires them to look at operations holistically and understand how to break them down.

More importantly, as businesses upgrade their infrastructure, they are looking for ways and places to innovate.

Many customers have made significant investments in on-premise infrastructure, and the question is how to move it into an innovative environment that does not require extensive management.

We find that the capability and security provided by platform-as-a-service significantly reduce the work required for on-premise solutions.

OPERATIONAL EXCELLENCE

When running a business, everyone relies on operational reporting, sales forecasting, and the usual standard metrics.

Creating excellence in those environments entails locating solutions with ecosystem connectivity to the cloud and capabilities that enable businesses to do advanced things.

Using the Microsoft Dynamics platform and the data that comes with it, Bridging Technologies has been able to deploy industry-specific solutions that allow customers to build and scale in the future while improving operational excellence.

We have discovered that our customers want more than just ERP; they also want predictive and data analytics that can produce results in real-time.

This allows us to ensure that businesses are doing things correctly on a platform that encourages innovation from the start.

INFORMATION AND INSIGHTS

When creating an innovative environment with automatic builds and deployments, all project metrics must be entered into the knowledge repository.

Having a consolidated knowledge repository makes it easier for business systems to interact.

Businesses can access each other’s data, sharing valuable insights automatically and with minimal additional technical work.

More people can make informed, data-driven business decisions when you create an environment in which all employees know where vital data is stored and how to access it.

We built this repository with a cognitive search function on top of the analytics, so you can find things that aren't necessarily in standard reporting.

Companies can maximize their data by combining search and analytics capabilities.

Digital Innovation

STEPS TO DIGITAL TRANSFORMATION

The steps to digital transformation can be mentioned as follows:

  • Define the meaning of digital transformation in your business
  • Evaluate the current resources
  • Implement a digital transformation strategy
  • Have the right skills in place.

These steps to digital transformation if well implemented in your business will yield a positive outcome.

Consider Bridging Technologies a part of your Digital Transformation Journey

Well done!

You read the whole article on what is digital transformation.

In addition, we checked out some of the digital transformation examples in Tanzania.

The process of digital transformation varies depending on the industry and the specific project.

However, the main components will almost certainly include rethinking business models.

The change involves underlying technology stack, innovating with customer experience, and possibly even remaking company culture.

Develop an automated business model to gain a competitive advantage and fundamentally transform how you deliver value to customers.

Accelerate your digital transformation journey with Bridging Technologies on business strategy and technology expertise.

Every business is facing new expectations, competitors, channels, and opportunities as digitalization accelerate.

In this world of extreme competition, businesses that extract cues from market interactions, and use insights to rapidly optimize their value chain are deepening their competitive advantage.

Today, digitally transformed businesses have an advantage.

However, only businesses with digitally adept and technologically upskilled teams will succeed in the future.

The challenges of digital transformation are a critical factor in your implementation success.

To combat some of the challenges of digital transformation you have to plan carefully to increase the success rate.

Finally, the choice is yours as a business either you focus on “Innovation” or “Extinction”.

Ok, throughout the article we passed through and discussed digital transformation examples and its concept.

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