Social Media Marketing FAQs

Social media marketing is the use of social media platforms and websites to promote a product or service and connect with your audience to build your brand, increase sales, and drive website traffic. 

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing.

A social media calendar is an overview of your upcoming social media posts. It can be organized in the form of a spreadsheet, Google calendar, or interactive dashboard (if you’re using a social media management app).

Each entry in a social media calendar usually includes some combination of these elements:

• The exact date and time the post is going live
• The social network and account where the post will be published
• The post’s copy and creative assets (i.e. photos or videos)
• Links and tags to be included in the post
• Any additional relevant information (e.g. is this an Instagram feed post or a Story?)

Depending on the scope of your social media strategy, your social media calendar can include one or many social networks.