Social Media Marketing

Build your brand socially for your customers

Social media channels have become a major source of news and information in today’s internet world.

Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms you're missing out! Social media presence is also a vital factor in search rankings and digital marketing.

As social media usage continues to rise, knowing how to promote on social media is becoming increasingly important in reaching your target and raising brand awareness. Many marketers join the world of social media marketing management without completely understanding what social media marketing is and what it entails.

Is your company getting the support it needs from social media networks? With your campaign, our social media marketing agency can help.

Content Creation and Marketing Approach

BTL bridges your business to the world of Digital Marketing through the following steps on the part of content creation. The process assists you to visualize the service in terms of the product before you start to see the results.

01. Strategy development

Even social media marketing needs a marketing strategy. A plan on how you are going to do the marketing on social media platforms like Facebook. You will need a schedule of time for posting and choosing the types of content you are going to use. We develop a social media strategy for your brand. Sometimes people fail in social media, the reason is; they don’t have a social media marketing plan.

02. Content design and creation

Developing the social media content ideas, that influence the audiences to engage with your brand and converting them into customers. The proper use of social media elements like hashtags, remember the personal account is not equal to the business account. Consistency is needed for the campaign to be effective. Our team will make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting.

03. Implementation

Bridging technologies will choose the right social media app and plan carefully to post and interact with your new visitors and new “Likes” on your pages and profiles. We will carefully plan and design a program based on your business and services that will work to gain interaction through all Social Media Networks. These posts will work across all of your profiles you may have such as LinkedIn, Twitter, Facebook and more.

04. Tracking and measure

Bridging Technologies, one of the top social media marketing companies in Tanzania will track the social media insights. You will need social media optimization for the best output. The insight provides the way of improving. Knowing the number of comments might not help. It has to give you the true insight on why, how and what to do for better results. It needs an expert to view the insights in marketing perspective.

05.Analysis and adjustment

What do you want to gain by using social media marketing? What is the demography of your target audience, and what kind of material do they enjoy? People are interested in social media material that offers answers to their problems. Our team will research your buyer persona. This is done to prevent telling the story through LinkedIn to customers who don't utilize it. Quality engagement can determine the performance of the campaign.

What Are the Benefits of Social Media Marketing Services

Better Online Exposure

Social media marketing is evolving and changing rapidly, and it is quickly becoming a valuable online marketing tool for businesses. Facebook and other social media platforms may help your company gain more visibility and interest. With an efficient social media content marketing plan, you may produce more engagements and interact with a larger online community.

High Search Rankings

Google and Bing are now incorporate updates, Tweets, profiles, and comments into their results pages, realizing the value of social media engagement. The more people share your content on social media, the more traffic your website receives, the higher and your search rankings get.

Specific Audience Targeting

Social media marketing allows you to identify, and categorize your ideal consumers by age, location, and behavior. So that to understand your target customers' online activity and design relevant content and advertisements that answer their needs. This will build trust and become a thought leader.

Increased Profitability

Companies may benefit from social media marketing since it is a cost-effective way to reach out to their target customers. You may use the right social media channels to promote your products and services for a minimal cost. It also allows you to contact an endless number of prospects in different places without having to travel.

Social Media Marketing FAQs

What is Social media marketing?

Social media marketing is the use of social media platforms and websites to promote a product or service and connect with your audience to build your brand, increase sales, and drive website traffic. 

What is the social media strategy

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing.

What is a social media calendar?

A social media calendar is an overview of your upcoming social media posts. It can be organized in the form of a spreadsheet, Google calendar, or interactive dashboard (if you’re using a social media management app).

Each entry in a social media calendar usually includes some combination of these elements:

  • The exact date and time the post is going live
  • The social network and account where the post will be published
  • The post’s copy and creative assets (i.e. photos or videos)
  • Links and tags to be included in the post
  • Any additional relevant information (e.g. is this an Instagram feed post or a Story?)

Depending on the scope of your social media strategy, your social media calendar can include one or many social networks.

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