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Digital marketing is on the climb, and in 2019 it surpassed traditional marketing spending for the first time. This is because consumers are increasingly using internet channels. Marketers are better prepared with the marketing techniques needed to reach consumers on digital devices at the right time thanks to technological breakthroughs like AI and machine learning. Traditional marketing approaches, on the other hand, need extensive planning and placement. Given the world's population of 7.7 billion people, 4.4 billion of whom utilize the internet, approximately 30% of consumers would prefer to communicate with businesses via social media than visiting a store.

Organizations must be present across digital channels and devices to be competitive. This isn't to say that offline channels should be neglected entirely. An omnichannel presence – which mixes analog and digital features – is the best method to meet consumer demands.

Your company may establish a more cohesive, customer-centric customer journey by implementing digital marketing strategies that meet your target audience where they are. It also allows for continued involvement after a purchase, which can assist marketing teams to develop brand loyalty and enhance consumer retention more effectively.

 

Our Add-on Digital Marketing Services

Improve your digital presence and brand with our client-exclusive add-on services.

Hosting and Domain Registration

We provide affordable domain registration services. Owning a website as a business firm, will help you to reach your customers online and thus hosting your website with a promising attribute is our role as a digital marketing agency.

Bulk SMS and WhatsApp Messages

A service offered to send multiple text or WhatsApp messages to your customers. We can help to send social marketing campaigns and promotions to all your customers at the same time through our internet messaging platform.

Other Services FAQs

What is domain?

The domain is an identifier of a web page on the Internet. Firms and companies can be found on the internet by their domain names. For example, the domain name www.bridging.co.tz serves to find the digital marketing agency, Bridging Technologies in the net.

What are top level domains?

The top-level domain (TLD) is the part of the domain name found at the end after the dot (e.g. http://www.mydomain.com). There are different top-level domains .com, .org, .biz, .net and so forth.

What is DNS?

DNS or Domain Name System is a hierarchically organized system of data bases responsible for mapping of domain names into corresponding IP addresses.

How Much Does a New Domain Name Cost?

Buying a new domain name would typically cost you anywhere between 25,000/- TZS and 110,000 per year. However, these prices may differ based on the domain extension or the domain registrar you choose.

Why do I have to renew my domain? Can’t I just buy it?

The reasons are economical and it’s actually common sense. ICANN leases you your domain name for a fixed period of time, usually a year. The operating costs for domain registry increase with company growth and inflation, and so does the number of domains that are under its management. So, the registry would have to increase domain extensions’ prices in order to address these costs, which isn’t really a good outcome for businesses. Renewals are actually a smart thing in the broader picture. In addition to this, ICANN charges something that’s called “domain tax” and it’s about $.18 per year. Having all this in mind, the most precise expression would be to call someone a “domain holder” instead of a “domain owner”, as you never really own the domain name.

What is identity theft?

Identity theft is a crime in which someone steals your personal information, usually with the intent to commit fraud. The definition of identity theft includes many types of personal information and resulting fraud, ranging from financial theft to the use of a victim’s data to receive medical treatment or apply for credit.

What is SMS marketing?

SMS marketing is a marketing channel, that allows businesses to message customers with marketing messages through SMS, or more commonly known, text messaging.

What is Bulk SMS service?

A bulk SMS service is a tool through which users can send text messages to phone numbers with the help of an SMS gateway.

What is the Bulk SMS API?

Is a platform that provides a link to all kinds of software solutions and is the quickest way of sending transactional SMS to your clients.

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