Email Marketing

How many emails from businesses do you delete every day? Choose Bridging Technologies and let's make your email marketing campaigns stand out and work for your business. We create personalized email newsletters to keep your emails out of spam folders and encourage your customers to take your desired action. Our team builds your subscriber list, tests email campaigns before delivery, utilizes power words on your content and creates a curiosity gap in your emails. We measure the return on investment to determine the effectiveness of the campaign.

When it comes to generating and converting leads and delivering a high return on investment, there isn’t a more powerful digital marketing tactic than email marketing.

Email marketing includes anything from discount alerts to customer survey forms and event invites. Different email service providers (ESPs) are used by email marketing businesses to send out automated, customized marketing emails with brand promotions and announcements.

Uncoordinated promotion tactics, poor client volume, and substantial business loss can come from a lack of understanding of what email marketing is and how to maximize email campaigns for B2B and B2C businesses.

Don't allow this to happen to your business. Get smart with your digital marketing expenditure by taking advantage of conversion-focused email marketing services from the finest email marketing firm. ​

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Our email marketing services approach

01. Planning
01. Planning

Creating the email marketing strategy. Our team will create an email marketing campaign with specific goals, such as increasing sales or generating leads. Designing an email structure and template that is appropriate to the company’s and campaign’s objectives. Also providing you the techniques to build the email lists. It’s possible to create it from your own website. You may create as many emails list as you can with a responsive website.

02. Execution
02. Execution

The relevant content will be designed to attract the email recipients to engage with it. The email marketing content will be optimized for mobile users as many people open their emails through mobile devices. You will be able to participate in email list segmentation since you know well your contacts. Finally, the personalized marketing emails will be sent to the prospects. It will be the best email marketing service ever.

03. Testing and optimizing
03. Testing and optimizing

We will track the results and provide you the email reports on the performance of the email marketing campaign. The results will provide room for improvement. It is always a good thing to measure the result before going on. Failure to track the email marketing performance, you will never know what does it work and what it doesn’t. Sometimes your business may incur additional costs that are no longer needed.

Benefits of email marketing services

One of the Cheapest Ways to Engage Customers

When it comes to cost-effectiveness, few marketing methods match email. Unlike paid media, there’s no fee to send an email or have someone click on it. Unlike SEO, you don’t have to wait for pages to move up the ranks to drive traffic, demanding not only time but your budget. Unlike print media, there are no printing or mailing costs.

You can also save time through email automation. The less time you spend sending out emails, the more money you’ll have to put towards other strategies

People Love Getting Emails.

If your message is time-sensitive, email is a surefire way to get the word out fast. One of the biggest hesitations we see from clients when it comes to email marketing is not wanting to annoy customers. Sure, if you’re sending three emails a day, you’re probably overdoing it.

Email Marketing Improves SEO

Email marketing makes it really easy to enhance your SEO efforts. One of the advantages of email marketing is that more traffic equals improved SEO. Even though email marketing has no direct effect on algorithmic search rankings across Google or Bing, it can help drive back-link growth to your domain which is an important SEO ranking factor.

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Email Marketing FAQs

Faq

What is Email Marketing?

Email marketing is a strategy that uses email to promote products or services. Also used to nurture relations with your leads, existing and new customers.

What is an email bounce rate?

A bounce rate is the percentage of emails that were not delivered to the intended recipient. The best way to improve your bounce rate is by requiring double opt-in for new subscribers, regularly cleaning your email list, and making sure your emails are not labeled as spam.

What is the email marketing campaign?

An email marketing campaign is a series of emails a business uses to communicate with current and potential customers. It can be coordinated with set of individual email messages that are deployed across a specific period of time with one specific purpose.

What is Open rate?

Open rate is a percentage that tells you how many delivered campaigns were opened by subscribers. This number shows what percentage of your audience opens the emails you send them. If you have a higher open rate, it usually means your subject lines resonate with your audience.

What is A/B Testing?

Is a method of comparing two variables against each other, to determine which one performs better. Testing creates value for content sent and their return to the business. It focuses on data-driven analysis versus a guessing game.

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