Effective Strategies For Writing A Copy For A Social Media

Social Media Marketing by BTL
Written By Nasra Mohamed, February 19, 2022

It’s no secret that social media is a powerful platform for growing your community, as well as generating leads and sales.

According to one survey of small businesses, 85% of brands report generating a new client or customer from social media.

You just need to know how to choose the right social media app for your business growth.

But just being on social media isn’t enough to get followers, you should turn those followers into customers.

The key lies in how well you engage with your audience, which is where the greatness of social media copy comes in.

Writing social media posts is not like writing for a blog or a book. It needs a few words that will catch the reader’s attention.

However, social media engagement doesn’t happen by magic, the copy that accompanies your visual content matters.

It provides additional context and helps you tell the full story of your brand.

Therefore, if you want engagement, your copy has to be as good as your visuals.

Recently, competition has increased in online marketing in Tanzania, especially on social media marketing. Small and large enterprises are using social media to increase sales.

Bridging technologies as one of the best marketing agencies in Tanzania, we’re going to share tips and formulas on how to write social media copy that converts.


Post A Mix of Sales Copy, Curated Content, And Engaging Content.

purpose of social media

The purpose of social media is to promote the business, but avoid hard selling in your copy.

Consumers are smart enough to detect actual engagement. If they believe your copy is always reaching for their pocket, you'll lose them in no time.

The greatest method to help the consumer recognize the value of your product or service is to blend promotional and educational materials.

If you don't want your content to seem like a door-to-door salesperson, just include a call-to-action (CTA). You should invite them to "Learn more" or "Find out more" about the product. This promotes the fact that you are still a business, but your goal on social media is more focused on consumer value.

Do you want help in strategizing your social content?

Bridging Technologies as one of the best marketing agencies in Tanzania will help you.

Incorporate Hashtags.

social media hashtag

You may use a few high-performing hashtags to increase the visibility of your social media copy.

Knowing how to utilize hashtags on each social media site can help you increase your engagement.

A hashtag is the quickest way for a social media user to discover your content. Every hashtag also contains performance indicators. With the indicator, you can utilize analytics to determine whether a hashtag will generate engagements.

The misuse of using the hashtag can make your post not be seen. You can learn more about common social media mistakes and how to avoid them.

Every hashtag, for example, has a degree of "trendiness" that varies depending on the moment. For example, the hashtag #easter is significantly more popular on Instagram in April than in December.

It's quite obvious based on common sense, but the concept applies to all hashtags, some of which are a little more subtle.

So, before using hashtags in your writing social media posts, make sure to monitor their popularity and effectiveness over time. This will ensure that it boost the exposure of your content. They must also be relevant to your content, compliment the message, and not mislead social media users. The misleads can be terrible for your business.


Take Advantage of FOMO

advantage of FOMO in social media

FOMO stands for "fear of missing out," and we all experience it from time to time.

The fear of missing out (FOMO) is a powerful motivator that fuels many of our social media behaviors.

For example, you’ve been invited to a party with your friends. You're not sure if you want to go. Perhaps you have a job commitment.

Let's imagine you choose to stay at work. You later open one of your social networking applications at home. You see your closest friend upload a snapshot of themselves having a good time at the party. You're probably experiencing FOMO.

The same is true for social media marketing.  

FOMO can also be a great way for your social media copy to grab people’s attention:

✔️Create copy that allows you to gain exclusive access to a product or service.

✔️Create text that reflects an impending deadline to act on a product or service.

✔️Create material that informs customers that there are only a limited number of slots available to purchase a product or service.

The customers will engage if you speak to their FOMO.


Ask Open-Ended Questions.

social media questions

Asking questions in copywriting for social media is a great approach to get your followers to interact with your posts.

Ask questions that will catch their interest. People enjoy talking about their experiences and their favorite things, so consider including those questions if they relate to your company.

You may also ask your followers what they want to know about you or your brand. When possible, react to their responses. Delegate engagement to a team member if you have one to keep an eye on in the comments area.


Never forget your CTAs

social media cta

Social media copy should be fun, but you shouldn’t be having so much fun that you forget you’re writing on behalf of a business.

Like any other marketing channel, you should have a goal for your brand on social media, and your copy needs to reflect that goal.

Make sure your message is easy to understand, and that it’s clear what you want your audience to do. Include a link or consider doing a paid post that will include a call-to-action button.

This Facebook post from our page has a clear call-to-action:

We included a link directly in the post copy, along with a clear command for the action we are looking for our audience to take.

Make sure you understand what the purpose of the social media post is. Then, you can tailor your copy to help achieve your brand’s goal.


Pair visuals with relevant copy

Social media images are more essential than a copy. It's not fair to say this, but it's the way things are. Copywriters must accept it.

Social media is a visual medium, with images and videos capturing more attention than words. But it doesn't imply you may write whatever copy you like, or that you should ignore it.

The copy should complement and improve the images. While the content may be overlooked in favor of the visuals, it might mean the difference between someone clicking on your post or not.

When creating a social media post, copywriters and designers should collaborate closely to ensure that the language and graphics convey the same idea.

Bridging Technologies as one of the best marketing agencies in Tanzania will help you in improving your social media marketing strategy

Basic Copywriting Formulas That Work Well on social media

copywriting formula


In copywriting for social media, many concepts still apply. There are several best social media copywriting formulae available. Here they are:

PAS (Problem, Agitate, Solve)

pas copywriting

The Problem Agitate Solve (PAS) formula is a simple and effective copywriting framework that can be adapted for nearly any product or service.

The PAS formula gives your writing a simple chronology:

P = Accurately identify the problem.

A = Agitate the problem.

S = Solve the problem with your product or service.

Here's how it works:

State a problem. Your audience probably has no shortage of them.

Agitate on that problem. Rub salt in the wound.

Roll out the solution. This is where you ride in with the solution.


Pain: Finding the perfect website that matches your business’ needs can be a daunting process.

Agitate: But don’t worry, we found the one that’s perfect for you.

Solution: Our team of experts has found the perfect solution for your business at an affordable price.

The Pain-Agitate-Solution formula is a well-known and often used formula in writing social media posts. It is flexible and may be utilized in a variety of contexts, including social media postings, sales emails, and long-form writing.


Before After Bridge

before after bridge

This is one of the best social media copywriting formulae. Before-After-Bridge marketing is all about telling a real-world story with a fairytale ending.

Wouldn’t life be better if everyone used your product? This formula is all about stating that case to your audience.

Show your audience what life is like right now. Make sure it’s not too impressive.

Then, explain how that world could be made better. The secret? It involves your product.

Next, show them how your product or service can make that world a reality.

BAB (Before-After-Bridge) copywriting:

Describes a problem a customer is experiencing

Imagines a solution, and

Positively solves that problem.


Before: If you are looking for customers for your products. it's time to take a look at the website analytics.

After: No business can survive without the right customers. Attract the right customers and grow your business through your website.

Bridge: Interested?  Contact Bridging Technologies to find more ways to obtain customers with your website.

BAB builds trust with your audience. Once you show your customer you care about their issues, you create a bridge to the solution.

Before-After-Bridge builds an emotional connection between your brand and the customer.

Schedule an appointment with the best agency in online marketing in Tanzania.

For more information on how to build social media presence...

AIDA (Attention, Interest, Desire, Action)

AIDA model

AIDA is an acronym that stands for the four basic tenets. Attention, Interest, Desire, Action.

Using the AIDA model can assist you in ensuring that any type of writing. It is more applicable when the objective is to persuade the reader to do something.

First, it must capture and hold the attention of the target audience. Then it must arouse desire for the product provided before outlining how to carry out the action that the writer desires the audience to take.

Get your audience’s attention. This could be with your post copy or headline.

Stoke their interest. Provide some details to get them interested in learning more.

Generate desire. Show your reader how much life could be better if they just take action. Give them a clear call to action to learn more.

Example of AIDA: 10,000 web traffic per month? It’s possible. And it can be your website traffic now. See how.


4 C’s (Clear, Concise, Compelling, Credible)

4c of copywriting

The Secret of the Four C's formula was first introduced by Bob Bly in his 2013 book.

The Business-to-Business Marketing Handbook.

It is one of the younger best social media copywriting formulae. It has a significant influence on writing for the business copy.

We like this formula for its simplicity. It also describes what almost every social media post should be, ideally.

Clear. Avoid using overly complex language or sentence structures.

Concise. Keep it brief. This is good advice for writing on social media, in general.

Compelling. Be interesting and relevant to your audience.

Credible. Make sure you can back up your claims. Also, create posts around topics that you’re truly an authority on.


4 P’s (Picture, Promise, Prove, Push)

4ps formula

In place of the four elements of attention, interest, desire, and action, the 4 Ps framework consists of picture, promise, prove and push.

The 4 Ps contain more aspects than AIDA, which is why it is popular among many great copywriters.

Here’s another four-letter formula, this time with P’s instead of C’s.

Picture. Set the scene. On social media, you can do this literally with your post image.

Promise. Commit to giving your readers something they’re interested in.

Prove. Then, prove you can deliver on that promise.

Push. Next, give them a subtle shove to click and take the next step.

It’s time for your business to be noticed


The “Open Loops” Technique

An open loop is similar to a mystery. A mystery that piques the reader's interest and makes them want to find out how it ends. By completing the tale, the reader will be able to find the ending and close the loop.

The majority of the time, open loops are employed in Storytelling. As I previously stated, the purpose of an open loop is to offer you a taste of the tale to pique your interest and make you want to find out how it finishes.

And excellent storytellers know exactly how to use open loops to captivate and intrigue you with the tale in front of you.

Don’t tell all of the stories in one post. Instead, create a gap that builds suspense using “open loops.” This entails giving people a hint about the beginning and the end while leaving readers curious.


Finally, like other types of copywriting, you just have to write.

Write plenty of different versions of the same copy. Then start over with a new concept. Discuss the messaging with your team to obtain their feedback.

Social media marketing is one of the most effective online marketing in Tanzania. No matter which social media platform your company is engaged on, strong copywriting might be the key to effectively engaging your fans.

By creating a great social media marketing strategy, these tactics can help you stand out from the crowd.  

Pro Tip: provide genuine stories, people, and real photos/videos that lift people's emotions and make your brand relevant.

Schedule an appointment with the best agency in online marketing in Tanzania.